The existing product photography looked polished but lacked movement and context. Paid ads were experiencing creative fatigue and customer acquisition costs were rising.
Selected work
The Modern Edit
Creative direction · Ecommerce content · Paid acquisition
Content ProductionEcommercePaid Ads
01
Making considered products impossible to scroll past
We repositioned the retailer’s social presence around editorial storytelling while keeping every campaign accountable to ecommerce performance.
A new creative direction paired clean product detail with tactile lifestyle scenes. We built a structured testing plan across hooks, formats and product categories before scaling the strongest combinations.
02
Results that matter
£216kRevenue generatedAttributed to paid social
7.3xReturn on ad spendPeak campaign period
42%Higher conversion rateNew landing-page traffic
31%Lower acquisition costAfter creative refresh
Editorial creative lifted brand perception while the testing framework gave the client a clearer view of which messages and products deserved additional media spend.
The work feels premium without losing sight of sales. It is the first time our organic feed and paid campaigns have looked like one connected brand.
A more tactile visual language
Close detail, natural movement and real environments helped customers understand the quality of each product before reaching the website.
A structured route to scale
Creative variables were tested deliberately rather than all at once. This made performance insights clearer and allowed successful concepts to scale with confidence.
The takeaway
View the live project Brand and performance working together
The new system gave the client a scalable bank of creative that could support product launches, seasonal campaigns and always-on acquisition.