Rapid website launch · Ticketing · Paid social · Event coverage
Project overview
A rapid website, ticketing and paid-social launch for a World Cup fan zone at Marlow Football Club, followed by 6,000+ ticket sales.
The client approached Front Row Social two weeks before England’s first group-stage match. The event needed a brand, website, ticketing journey, social channels, advertising and content almost immediately. Within three days, the website, visual identity and social profiles were live. Filming at Marlow Football Club followed, and the first location-led adverts were running one week…
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The client approached Front Row Social two weeks before England’s first group-stage match. The event needed a brand, website, ticketing journey, social channels, advertising and content almost immediately.
Within three days, the website, visual identity and social profiles were live. Filming at Marlow Football Club followed, and the first location-led adverts were running one week before the opening match.
The deadline was fixed and the event programme depended on England’s progress. New match listings needed to be created quickly while customers required clear ticket information across standard and VIP options.
The early campaign also had to build a local audience from zero.
Front Row Social built a flexible event website and connected ticketing process, then created Instagram and Facebook channels in collaboration with Marlow Football Club.
Camera-facing adverts were filmed at the venue to make the campaign feel local and immediate. During the tournament, Front Row Social covered three matches and installed a live goal cam to capture shareable reactions.
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Attendance grew from more than 450 at the opening event to 600, 700, 800 and 950 at later matches, reaching around 1,500 for the semi-final.
A reported £3,500 advertising spend delivered an average ticket purchase cost of approximately £3. Social content generated more than 200,000 views and the new channels attracted around 600 to 700 followers within the first fortnight.
The site, branding and social channels were completed within three days of the initial brief, leaving time to film at the venue and launch advertising.
Venue-led adverts used recognisable surroundings, direct presentation and clear ticket information to reach people around Marlow.
Event coverage and the live goal cam captured the atmosphere, generating social proof while the tournament was still unfolding.
The Marlow Fan Zone project brought web, ticketing, creative, advertising and event coverage together quickly enough to capitalise on live tournament momentum.
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