WooCommerce store · Brand design · Product photography
Project overview
A custom WooCommerce store, original product photography and new branding gave a premium golf-accessories startup an owned sales channel beyond Etsy.
Dialed-in Golf launched with premium headcovers and rangefinder covers that were already attracting interest through Etsy. The founders wanted their own online store but felt Shopify’s ongoing cost was too high at the startup stage.
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Dialed-in Golf launched with premium headcovers and rangefinder covers that were already attracting interest through Etsy.
The founders wanted their own online store but felt Shopify’s ongoing cost was too high at the startup stage.
The new site needed to look credible within the premium golf market, remain simple for the owners to update and reduce the transaction fees attached to marketplace selling.
The brand also needed original imagery and a visual identity that would work on product pages and across future marketing.
Front Row Social created a custom WordPress and WooCommerce theme using a clean white-and-green palette, designed the logo and configured a straightforward product-management process.
All product and on-course photography used on the site was planned and captured by Front Row Social.
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The website has already processed early sales from the brand’s existing audience and gives Dialed-in Golf an owned route to market with lower transaction costs than Etsy.
Paid social and ongoing content management remain future opportunities, so no scaled growth claim is made yet.
The build prioritised a cost structure appropriate for an early-stage brand while retaining product and order management.
Studio-style and on-course images show the materials and intended use without relying on generic supplier assets.
The website and tracking provide a destination for future Meta campaigns once the founders are ready to scale.
The site gives the business control over its presentation, customer journey and product margins while remaining straightforward to operate.
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