Rebrand · WordPress rebuild · Local SEO · Lead capture
Project overview
A rebrand from pressure washing to exterior cleaning and a custom WordPress rebuild created a more premium local presence for a Poole service business.
Poole Bay Pressure Washing wanted to offer a broader range of exterior-cleaning services and needed its brand and website to reflect that change. Front Row Social renamed the business Poole Bay Exterior Cleaning and rebuilt its Wix website as a custom WordPress site.
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Poole Bay Pressure Washing wanted to offer a broader range of exterior-cleaning services and needed its brand and website to reflect that change.
Front Row Social renamed the business Poole Bay Exterior Cleaning and rebuilt its Wix website as a custom WordPress site.
The previous name limited how customers understood the service range. The site had achieved some visibility but did not present the wider offer or the premium impression the owner wanted.
The new build needed to retain local relevance while creating clearer routes for enquiries.
The rebrand repositioned the company around complete exterior cleaning. The WordPress build added dedicated service pages, stronger internal linking, Poole-focused metadata and a more useful contact form.
The visual treatment was upgraded to help domestic and commercial customers take the company more seriously.
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The client has reported more enquiries, more booked work and a busier schedule since the rebuild.
No exact increase is published because a comparable lead report is not available. The strongest supported outcome is improved credibility and a clearer local service presence.
The new name gives gutter, roof, render and other exterior-cleaning services space to sit naturally beside pressure washing.
The custom WordPress design makes the business easier to assess and gives recommendations a professional destination.
Service pages, titles, descriptions and internal links give Google clearer signals about the work and target area.
The new identity and website allow the business to promote a broader range of work without being defined by one cleaning method.
Front Row Social / Free audit
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