WordPress rebuild · Local SEO · Stepped lead form
Project overview
A modern WordPress rebuild expanded a six-page heating website to more than 20 service and location pages with a stronger mobile lead journey.
Polar Heating is a local heating, plumbing and boiler-repair company referred to Front Row Social through Popple’s Cottage. Its existing website dated from 2012 and had received few meaningful updates, leaving the business with an online presence that no longer reflected its services or certifications.
01
Polar Heating is a local heating, plumbing and boiler-repair company referred to Front Row Social through Popple’s Cottage.
Its existing website dated from 2012 and had received few meaningful updates, leaving the business with an online presence that no longer reflected its services or certifications.
The six-page site contained outdated information, limited search targeting and a basic contact route. It was not structured around the services and locations potential customers search for.
The rebuild also needed to improve speed and mobile navigation without overcomplicating lead capture.
Front Row Social created a fresh WordPress installation, expanded the site to more than 20 pages and added individual service and location content.
Titles, meta descriptions, page structure, current certifications and imagery were updated. A stepped lead form was introduced to reduce spam and gather more useful enquiry details.
02
The client reports that the new website is much easier to navigate, particularly on mobile. Search Console is already showing a stronger Google presence and analytics can now be managed properly.
Because the rebuild was completed recently, the case study does not claim a final lead or revenue increase yet.
More than 20 pages now give individual services and target locations enough space to answer customer questions and support local search.
The stepped form replaces a generic contact box with a clearer path that captures meaningful job information.
Search Console and analytics now provide a baseline for judging organic progress and any future paid campaigns.
The new site gives Polar Heating the page structure, tracking and lead journey needed for ongoing SEO and future paid advertising.
Front Row Social / Free audit
A few details, then choose the best time for our call.
We use your details to respond to your request. Read our Privacy Policy.
We’ll call from +44 7359 078624 in the next 24–48 hours. Add us to your contacts so you know it’s Front Row Social.
Add Front Row Social to contacts
