Klaviyo flows · Subscriber acquisition · Auction awareness
Project overview
A Klaviyo welcome flow and paid signup campaign added more than 200 email subscribers at an average reported cost of 30p.
Sigillum Seals wanted to build a stronger community around its collections and auctions rather than relying only on people discovering each sale at the last moment. Front Row Social set up the initial Klaviyo flow and launched a focused campaign to grow the subscriber list.
01
Sigillum Seals wanted to build a stronger community around its collections and auctions rather than relying only on people discovering each sale at the last moment.
Front Row Social set up the initial Klaviyo flow and launched a focused campaign to grow the subscriber list.
Auction marketing needs repeated contact. A visitor may be interested in the collection but not ready to bid during their first interaction.
The first priority was therefore to create an owned audience that could receive future collection stories, reminders and auction announcements.
The signup journey connected paid promotion with Klaviyo so new subscribers entered a structured email flow.
Messaging focused on access to future collection and auction updates, giving interested audiences a reason to stay connected.
02
The first campaign generated more than 200 email signups at an average reported cost of approximately 30p.
Within the first two weeks, the client reported that more people were viewing the auction. Longer-term email revenue and bidding behaviour still need to be measured.
New subscribers enter a Klaviyo journey designed to introduce the brand and keep upcoming auctions visible.
Paid activity focused on subscriber acquisition, creating an owned contact base for future campaigns.
Future reporting should connect subscribers with email engagement, auction registrations and completed purchases.
The initial work established the foundation for collection-led emails, auction reminders and repeat engagement without having to reacquire every visitor through advertising.
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