Paid social scaling · Short-form video · Organic content
Project overview
A performance-led eSIM campaign that scaled daily spend, reduced acquisition costs and supported three consecutive record months.
Simovo sells eSIMs to travellers who want to stay connected without unexpected roaming charges. The marketing challenge was educational as well as commercial: customers needed to understand the product before they would trust it. Front Row Social combined direct-response advertising with a consistent organic programme across Instagram and TikTok.
01
Simovo sells eSIMs to travellers who want to stay connected without unexpected roaming charges. The marketing challenge was educational as well as commercial: customers needed to understand the product before they would trust it.
Front Row Social combined direct-response advertising with a consistent organic programme across Instagram and TikTok.
An eSIM is simple once understood, but unfamiliar language can create hesitation. The campaign needed to explain the saving and the setup quickly without slowing down the route to purchase.
The business also needed a creative system capable of supporting higher daily ad spend without relying on one message indefinitely.
Founder-led videos were scripted around practical travel situations, including roaming charges, destination choice and the savings available through an eSIM. Fast edits, clear on-screen information and a direct call to action sent viewers to a destination-led landing page.
Alongside paid activity, Front Row Social planned, filmed, edited and scheduled 15 videos each month across TikTok and Instagram, balancing education, sales messages and relevant trends.
02
Simovo recorded three consecutive record months while paid spend scaled from about £40 to more than £200 per day.
The reported cost per acquisition fell to approximately 30% of its original level. The strongest creative was a concise founder-led explanation of eSIM savings and roaming costs, linked directly to the purchase journey.
Just saw the ads performance over the last 7 days, sales up 37%, really nice!
A 30-second founder-led video explained what an eSIM is, how roaming charges work and the potential saving. It finished with a clear route to choose a destination and buy.
The organic plan mixes educational, sales-led and lighter trend-based formats so the brand remains useful and visible between purchase-focused campaigns.
Budget increased as acquisition efficiency improved, allowing Simovo to move from testing at around £40 per day to spending nearly £200 per day.
The work demonstrates Front Row Social’s ability to translate a technical product into clear, useful content, then use performance data to scale the strongest ideas.
Front Row Social / Free audit
A few details, then choose the best time for our call.
We use your details to respond to your request. Read our Privacy Policy.
We’ll call from +44 7359 078624 in the next 24–48 hours. Add us to your contacts so you know it’s Front Row Social.
Add Front Row Social to contacts
