Inconsistent posting had produced short bursts of engagement without reliable membership enquiries. The brand needed a system that the coaching team could support every week.
Selected work
Stronger Every Week
Community growth · Lead generation · Campaign strategy
Lead GenerationSocial MediaStrategy
01
Building a fitness community that converts
The brief was to make the brand feel like a movement rather than another gym. We developed a repeatable content engine that balanced useful coaching, member stories and direct-response lead generation.
We created four recurring content formats, filmed in monthly batches and distributed across Instagram, Facebook and TikTok. The strongest organic concepts were adapted into paid lead campaigns.
02
Results that matter
412Qualified leadsOver six months
38%Lower cost per leadCompared with previous ads
186%Audience growthAcross priority platforms
4.9xReturn on ad spendMembership campaigns
A clear testing rhythm helped the team identify which offers and creative formats drove genuine membership conversations rather than low-intent form fills.
The content finally sounds like us. We now have people arriving for a trial session already understanding the culture and what makes the coaching different.
A repeatable content engine
Each monthly shoot produced coaching tips, member stories, training sequences and promotional assets. Modular editing allowed one idea to become multiple platform-specific posts.
Creative tested against outcomes
We reviewed watch time, saves, lead quality and sales feedback together. Winning hooks moved into paid campaigns while weaker formats were retired quickly.
The takeaway
View the live project Consistency became the growth advantage
The campaign replaced last-minute posting with a measurable system connecting weekly content to lead quality and membership revenue.