The website had to sell the experience of staying at the cottage, integrate with the owner’s booking process and perform cleanly on every device.
As a new site, it also needed a sensible SEO foundation rather than relying only on the property name.
Selected work
Popple’s Cottage: A Premium South Devon Booking Website
Premium website · Lodgify integration · Local SEO
Project overview
The story at a glance
A modern holiday-cottage website with Lodgify booking integration, local SEO and a premium experience across mobile and desktop.
The owners of Popple’s Cottage wanted a premium website for a newly purchased holiday property in South Devon. Many competing cottage sites felt dated, so the project needed to communicate the quality of the accommodation while making availability and booking straightforward.
01
A modern digital welcome for a South Devon cottage
The owners of Popple’s Cottage wanted a premium website for a newly purchased holiday property in South Devon.
Many competing cottage sites felt dated, so the project needed to communicate the quality of the accommodation while making availability and booking straightforward.
Front Row Social developed a modern visual system around the supplied property photography and integrated Lodgify for bookings.
Location and booking schema were added alongside pages and links covering nearby places and things to do, helping visitors plan a stay and strengthening the site’s local relevance.
02
Results that matter
Sold outPeak holiday periodsMultiple half terms and summer weekends
IntegratedBooking journeyLodgify connection
All devicesResponsive experiencePositive visitor feedback
The website has processed bookings and multiple half-term and summer-holiday weekends have sold out.
Guests and the client have praised the site’s appearance and ease of use. The owner of the wider estate has also discussed a website rebuild after seeing the finished work.
Premium without becoming difficult to use
The design uses a contemporary palette and generous property imagery while keeping availability and booking actions easy to find.
Lodgify inside the customer journey
The booking integration connects the visual website experience with live availability and reservation management.
Helping guests discover South Devon
Local content and useful links introduce nearby places and activities while supporting geographic search relevance.
The takeaway
A booking experience that matches the property
Popple’s Cottage now has a direct digital presence that feels more considered than a simple listing and gives potential guests the information needed to book with confidence.