Organic growth · WooCommerce customiser · CRM automation
Project overview
Organic content, a WooCommerce visual customiser and automated order approvals helped a leading shirt framer grow its audience and save a day of admin every week.
Front Row Social has worked with The Shirt Framing Service since 2022, making it the agency’s longest-standing client relationship. What began with social content developed into a wider digital transformation spanning audience growth, website experience, trade and retail ordering, approvals, payments and internal workflow.
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Front Row Social has worked with The Shirt Framing Service since 2022, making it the agency’s longest-standing client relationship.
What began with social content developed into a wider digital transformation spanning audience growth, website experience, trade and retail ordering, approvals, payments and internal workflow.
The original website was slow, difficult to navigate and unable to guide first-time customers through the framing choices. Repetitive questions consumed sales time.
Behind the scenes, approvals moved from framers to a WhatsApp group, then through customer service and back to the warehouse. Each order could take 10 to 15 minutes of customer-service involvement.
Front Row Social established a repeatable POV production system. Framers capture assembly footage using an in-house camera, upload it to a shared folder and Front Row Social edits and schedules around 15 videos per month.
The website was rebuilt in WordPress and WooCommerce with detailed guidance, FAQs and a visual customiser. Customers can preview frame and colour choices in real time. A bespoke CRM now manages order status, email and WhatsApp approvals, customer accounts, trade orders and Stripe payments.
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The audience now exceeds 53,000 followers on Instagram and 36,000 on TikTok, with further distribution across LinkedIn, X and YouTube.
The approval automation removed almost all customer-service handling from a process that previously took 10 to 15 minutes per order, saving around one working day each week. Revenue has nearly doubled during the three-year relationship, although that wider growth is not attributed to marketing alone.
I can't believe we used to do it that way. Can you imagine if we still did it this way?
Assembly footage became the winning organic format. The system lets the production team capture authentic work without disrupting the workshop, while Front Row Social handles editing and distribution.
The WooCommerce visual customiser guides customers through shirt, frame and colour choices and shows the intended finish before purchase.
Framers submit an image and order number. Customers receive automated email and WhatsApp messages, approve online and the updated status appears on workshop tablets.
This partnership connects marketing with operations. More people discover the business, customers understand the product sooner and the team can process more work with less friction.
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